During 2017, I was the content creator for the IGK Hair instagram account. The client would send over a brief before each month with general direction and copy for specific products and dates. This brief covered roughly half of the month so the other half was open for me to decide and direct. I also had opportunities to attend photoshoots to direct imagery that could be used for Instagram
IGK Hair is all about being bold, enthralling, and original and each of their products are tied to a theme which made it fun to create content. Being a hair brand, I thought it was important to show to not only show images of the product and hair but to also include textures, themes, and graphic texts to communicate that the brand has more to say than just “hair”.
